Fernando Galdino

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Monthly Archives: March 2016

The Power of Observation from ReD Associates

Posted on 15/03/2016 by Fernando Galdino
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ReD Associates is an interesting player in the “applied ethnography” field.

Different from companies like INSITUM, IDEO, and many others they brand themselves in a much more solemn way. In fact the materials I see from them and the logo itself remind me of a law firm. It is a peculiar and intriguing position.

Check the video if you haven’t yet.

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