WithScotland: Complex Idea – Simple Video

Design Ethnography is not just about discover, is also about how to communicate findings, insights and conclusions in a straightforward way.

At the Strategic Information Design module our challenge was to get WithScotland message across the a quite broad audience they intent to reach – from academics, practitioners and other professionals deeply involved in child and adult protection to the mainstream public who might be interest in the area.

Main challenges:

  • Align a very diverse team – 5 people, 3 different courses, 4 different nationalities
  • Be very careful with terminology due to the delicate field (child and adult protection)
  • Respect WithScotland brand parameters
  • Align level of quality, the skills of the group and a tight schedule

This is the final result chosen by the client as the best of the final solutions.

What is WithScotland from Fernando Galdino on Vimeo.

We would like to thank Beth Smith, Director of WithScotland for her trust, support and feedback. We also want to thank Megan Robertson for her outstanding voice, Setuniman and FreeSound for the soundtrack. We also want to thank Flickr and the following photographers: Frank Guido, Davide Cassanello, Adrian Dreßler, Josep Ma. Rosell, Maessive and Stefano Corso.

Thank you very much for your support through Creative Commons.

Soundtrack: Setuniman at FreeSound.org
freesound.org/people/Setuniman/sounds/170914/

Pictures: Flickr.com via Compfight.com

Frank Guido – flickr.com/photos/70973526@N00/5960974663/

Davide Cassanello – flickr.com/photos/dcassaa/395470853/

Adrian Dreßler – flickr.com/photos/38211812@N07/7308405302/

Josep Ma. Rosell – flickr.com/photos/10488545@N05/1865482908/

Stefano Corso – flickr.com/photos/pensiero/389087892/

Maessive – flickr.com/photos/42346519@N00/106440594/

 

And last but not least, a big thank to our team!

Alina Achiricioaei – Design for services – twitter.com/achiricioaei

Chongyu Tu – Product Design – twitter.com/ewantu

Claire England – Design for services – twitter.com/claireaengland

Ying Zhang – Design Ethnography – twitter.com/arielzhang4

The whole process is described at our blog – sidteam2.wordpress.com

Cheers!

 

Re-focus Group

I love Tom Fishburne’s cartoons!

Don Norman and Roberto Verganti are asking in this articleCan design research ever lead to radical product innovation?“and they provide the answer Yes, but this is unlikely to occur through the methods of human-centered design.

Going on they say:

The more that researchers study existing human behavior, activities, and products, the more they get trapped into existing paradigms. These studies lead to incremental improvements, enabling people to do better what they already do, but not to radical change that would enable them to do what they currently do not do.

Of course they are not against research – for those who do not know Don is the “Norman” on Nielsen Norman Group – one of the biggest and most influential research institutes in the world and he helped to define what HCD is nowadays.

What I think is that disruptive innovations are not common and organizations need to know, get inspired and connect with people, so research is crucial. However, trapping people into a lab-like aquarium and watch a discussion while eat snacks will not be very helpful.

I have moderated many “focus groups” with a diverse range of objectives. From exploring a very abstract concept and its relation to transportation, to very concrete testing where was hard to tell what was prototype and what was a working product. For me the worst part was always the lack of context. Small comments that in a contextual situation (such as house visits) would lead to a conversation around a pan, a ring or a bible ended or simply never happened because the “hook” for the conversation was not there.

It is not new that “innovation” people hold some mixed feelings about focus grups, lately Gianfranco Zaccai from Continuum wrote on FastCompany that “Focus Groups Kill Innovation” and after a lot of negative reactions he wrote a more a more friendly article “Focus Groups Are Dangerous. Know When To Use Them“.

But why business and focus group live such a happy love story?

According to Jenn Schiffman and Defne Civelekoglu from Gravity Tank at their presentation Re-focus Group there are three main reasons for such love.

Cost effective – You can have a relatively big group of people coming to a facility and giving answers.

Time effective – You can interact with 16 or even more people in a single day, a lot compared to house visits for example.

Proven method – It is somehow traditional and known at the clients side. Way easier to understand than more less traditional methods.

Their proposal is to develop a more empathetic kind of focus group. Do it in other environments, having researchers, designers, participants and clients together in a more natural conversation. Use rough prototypes to stimulate conversations and so on. Have a look on Gravity Tank’s lecture and gather some tips for future focus groups.

The Refocus Group from gravitytank on Vimeo.

What do you think?

Any | The shapeless mobile phone concept for the year 2020

In 2009 I was living in Curitiba and kind of bored. I found a challange online to design a mobile phone concept for the year 2020. You know, 2020 is the new 2000 in the collective mind for when-cool-things-gonna-happen.

I invited Kleber Puchaski and João Moldenhauer to design it together. After a lot of emails, a good secondary research and few meetings we came out with this concept – please forgive all 2009-ish design style and poor my poor English.

This is just an exploration, a couple of ideas about how things might be in a couple of years from now. I really believe one of the “next big things” for the mobile world will be these “hardware apps”. The smartphone will not be a box with everything inside, but several devices connected that can be embedded in the same artifact or spread in one’s body.

That is my guess. Do you have any?

Updates and followup:

04/10/2016 – PoV videos might go mainstream with young people – Snapchat’s Spectacles: How Digital Eyewear Could Escape The Nerd Factor