Norman – Rethinking Design Thinking (again)

I like his catholic priest vibe.

In 2010 Don “Design of Everyday Things” Norman posted “Design Thinking – A useful myth” on Core77. Now he is rethinking design thinking. Apparently the process of revisiting his book and writing new chapters, bringing more examples and making stronger links to the business side of design made him reconsider the whole argument.

Bruce Nussbaum, a the big responsible for the presence of term design thinking (and by consequence design) in the business agenda in the last couple of years also wrote about design thinking been a failed experiment in 2011.

I think both have a huge point. “Design thinking” have reached such level as a buzzword that it kind of get us tired of it. As I have said other times when I got involved in arguments about design thinking been something new or not, if it is valid or not, bla bla bla. For me it was always about finding people who were doing a better design, more empathetic and human centered than the use of the term “design” (an expression even more misused than “design thinking”).

A more efficient keyword / #hashtag. Just it.

Don Norman talks about “the power of the stupid question” as the main asset designers have as outsiders who can challenge the status quo. In this sense I am really happy to be studying in a place where we call ourselves professional idiots – exactly because we learn to ask stupid questions for a living.